So I’m going to put it out there, this advert offends me. I know advertising is meant to sell; but I was really disappointed to see this sign as I left a service station recently. It’s the sort of advert I would have looked to for reassurance that my drinking was okay, even when I really wasn’t anymore. It reinforces the message that you need alcohol to make your holiday great. I’ve said it before, but I will say it again; I’m not suggesting everyone should avoid alcohol, but I don’t agree with adverts like this because to be honest, they aren’t true, and they’re portraying something that isn’t real. Opening a bottle of any alcoholic drink is not going to make your holiday perfect, although there is the possibility it could ruin it. I’ve had some of the best holidays of my life since I’ve been sober. I’ve found I don’t need to drink to make it more enjoyable, I’ve actually enjoyed myself far more, relaxed more and had a lot more fun, as well as being less emotional and rushed, just because alcohol hasn’t been involved. So to see an advert so clearly trying to promote a false idea just upset me. I guess it reminds me a lot of how vulnerable I was. Something needs to change, because while there are adverts brainwashing people into feeling they need alcohol, a whole lot of people won’t address their problems.
Take care, Claire x